Privacy Policy
This Privacy Policy explains how ARTCAR OÜ collects, uses, and protects personal data when you visit our website, contact us, or request automotive services. It also explains how cookies and advertising technologies work on this site and how you can manage your preferences.
1. Who we are
This website is operated by ARTCAR OÜ, an automotive services company based in Tallinn, Estonia. We provide services such as car sales support, vehicle servicing coordination, diagnostics, detailing, and consultations. When we refer to "we", "us", or "our", we mean ARTCAR OÜ.
- Company: ARTCAR OÜ
- Address: Loomuse 10, Tallinn, Estonia
- Email: [email protected]
- Phone: +372 5095950
- Registration Code: 12646782
- VAT Number: EE101719656
3. Consent requirements
Our consent banner provides three choices: Accept All, Reject Non Essential, and Manage Preferences. Analytics and marketing technologies are not activated until you give consent. Your choice is stored in localStorage for 12 months. You can dismiss the banner without accepting by selecting Reject Non Essential, which keeps only essential cookies active. The banner includes a direct link to this Privacy Policy.
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
5. Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
6. Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
8. Prohibited content self declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
9. Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10. Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
11. International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
12. User rights (GDPR Articles 15 to 22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion (right to be forgotten)
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
EU users: https://edpb.europa.eu
UK users: https://ico.org.uk
13. What data we collect
We collect data to operate the site, respond to requests, and measure performance. Depending on your actions and your cookie preferences, we may collect the following categories of data:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
We do not ask for sensitive categories of personal data through our standard contact forms. Please avoid including sensitive information in your message.
14. Legal basis for processing (GDPR Art. 6)
- Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
- Analytics data: consent (Art. 6.1.a)
- Marketing and remarketing data: consent (Art. 6.1.a)
- Security and fraud prevention: legitimate interest (Art. 6.1.f)
Where we rely on consent, you can withdraw it at any time using the cookie preferences panel. Withdrawal does not affect processing that occurred before you withdrew consent.
15. Retention periods
We keep personal data only as long as needed for the purposes described in this policy, unless a longer period is required by law. Retention periods include:
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
16. Policy metadata and changes
Last Updated: January 15, 2026. Effective Date: January 15, 2026.
If we make material changes to this Privacy Policy, we will notify users via a homepage banner at least 14 days before the changes take effect. Continued use of the site after the effective date means you acknowledge the updated policy.
Questions about this policy can be sent to [email protected]. You can also use the contact page to reach us.
Manage cookie preferences
Use the button below to open the cookie preferences panel and choose analytics and marketing settings.