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Privacy Policy

This Privacy Policy explains how ARTCAR OÜ collects, uses, and protects personal data when you visit our website, contact us, or request automotive services. It also explains how cookies and advertising technologies work on this site and how you can manage your preferences.

Last Updated
January 15, 2026
Effective Date
January 15, 2026

1. Who we are

This website is operated by ARTCAR OÜ, an automotive services company based in Tallinn, Estonia. We provide services such as car sales support, vehicle servicing coordination, diagnostics, detailing, and consultations. When we refer to "we", "us", or "our", we mean ARTCAR OÜ.

Controller contact details
  • Company: ARTCAR OÜ
  • Address: Loomuse 10, Tallinn, Estonia
  • Email: [email protected]
  • Phone: +372 5095950
  • Registration Code: 12646782
  • VAT Number: EE101719656

2. Cookies and tracking

Cookies are small text files stored on your device. We also use similar technologies such as pixels and conversion tags. Some technologies are necessary for the site to function. Others help us understand usage patterns and measure advertising effectiveness. We use a consent banner so you can choose which non essential categories you allow. Essential cookies are always active because the site cannot operate correctly without them.

Cookie categories (three tiers)

1. ESSENTIAL COOKIES

Purpose: core site functionality, security, session management.

Examples: session_id, csrf_token, cookie_consent_status.

Consent required: NO, activated automatically.

Retention: session duration or up to 12 months for preference storage.

Always on
2. ANALYTICS COOKIES

Purpose: measuring traffic, user behavior, site performance.

Tools: Google Analytics 4.

Examples: _ga, _ga_XXXXXXX, _gid, _gat.

Consent required: YES, activated only after you accept.

Retention: up to 14 months.

3. MARKETING / ADVERTISING COOKIES

Purpose: remarketing, personalized ad delivery, conversion tracking.

Consent required: YES, activated only after you accept.

Retention: up to 540 days (Google Ads default).

Marketing cookies disclosures

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags
Advertising measurement

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)
Opt out of personalized advertising

You may opt out of personalized advertising at any time: Google Ads Settings: https://adssettings.google.com
Your Online Choices (EU): https://www.youronlinechoices.eu
Network Advertising Initiative: https://optout.networkadvertising.org
Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely. You will continue to see non personalized advertisements.

Cookie preference management

You can manage your choices using the link labeled Manage cookie preferences in the website footer. This opens the consent panel where you can accept or reject each category independently.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited content self declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11. International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12. User rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion (right to be forgotten)
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu
UK users: https://ico.org.uk

13. What data we collect

We collect data to operate the site, respond to requests, and measure performance. Depending on your actions and your cookie preferences, we may collect the following categories of data:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We do not ask for sensitive categories of personal data through our standard contact forms. Please avoid including sensitive information in your message.

15. Retention periods

We keep personal data only as long as needed for the purposes described in this policy, unless a longer period is required by law. Retention periods include:

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

16. Policy metadata and changes

Last Updated: January 15, 2026. Effective Date: January 15, 2026.

If we make material changes to this Privacy Policy, we will notify users via a homepage banner at least 14 days before the changes take effect. Continued use of the site after the effective date means you acknowledge the updated policy.

Questions about this policy can be sent to [email protected]. You can also use the contact page to reach us.

Manage cookie preferences

Use the button below to open the cookie preferences panel and choose analytics and marketing settings.